In today’s society, it’s mainstream to label in very stark terms. Things are good or evil, black or white, a must-have or never-have. We continue to move farther away from a middle ground where events, people or ideas can be viewed as gray, evolving or simply a product of their own making. We’re getting lost in the message versus making headway with action.

Big tech is no exception. How often do you hear or read that big tech is evil? More and more, this message is being distributed across media, through government mouthpieces and across a wide range of sectors. And it’s true that the problems we face today tied to privacy were born from the processes and approaches developed by dominant tech companies like Google, Amazon, Meta and Apple...

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