Arjun Bhatnagar is Co-Founder and CEO of Cloaked, a consumer-first privacy startup dedicated to bringing humanity back to the internet.
The average app comes standard with a built-in series of trackers designed to collect and parse data out to first and third parties. Websites collect and share cookies, shopping centers want everything short of your firstborn to complete a transaction and mobile devices are tracking your location and feeding the data back to companies (or people) who have no business accessing that information. Even children are being monitored online so their data can be collected and used to inform business, marketing and educational decisions.
Why is all of this happening? They believe that collecting the most data is the only way to create better online experiences through personalization. Not all companies are gathering data for some nefarious purpose. Many just do it in an effort to upsell or create a more customized experience. However, this still doesn’t make it right...
To read more visit Forbes.
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